Why all fitness influencers look the same…

By | Health & Fitness

Instagram is like high school…except there's concrete evidence who's the most popular, aka how many followers you have. And guess what happens when you're popular? Everyone wants to be like you, talk like you, dress like you, look like you and pretty much BE YOU.

So, I wanted to decode the Instagram beauty standard for fitness influencers. What aesthetics make you one of the most followed women in the female fitness category? And how does an ideal fitness influencer's body compare against the body of Instagram's top 100 most followed women vs the body of the average Blogilates fan vs the body of the average US woman?

I listed out the top 100 fitness influencers on Instagram and compared them in the following categories:

Eye color
Eye size
Hair color
Hair length
Definition on their stomach
Lip size
Skin color
Face shape
Prominence of butt
Nose size
Overall body shape

I think you will be shocked to see the results.

If you like this video on decoding the beauty standards of the ideal fitness influencer, then you're definitely going to want to watch my first video in this series: "Decoding the Instagram Beauty Standard":


Here is where I get all of my music! Epidemic Sound:


Cassey Ho is an award-winning fitness instructor, entrepreneur and online personality. As the creator behind Blogilates, the #1 female fitness channel on YouTube, she’s transformed millions of lives through helping them achieve their strength and weight-loss goals. She focuses on making fitness fun and the results are evident. Cassey's unique format, POP Pilates©, which launched as a workout video on YouTube in 2009, has become a live fitness class that can be taken at gyms all over the world with over 3,000 POP Pilates classes being taught monthly. Her authenticity continues to shine through, making her one of the most relatable fitness icons online and beyond. She's also the author of the best-selling book, Hot Body Year Round and is the designer of her own activewear line, POPFLEX.

With a wide range of free workout videos available, Cassey's channel focuses on ab exercises, butt & thigh exercises, arm exercises, pilates, cardio routines, fat burning workouts, high intensity interval training workouts (HIIT), stretching and flexibility routines and so much more!


Blogilates and oGorgeous Inc. strongly recommend that you consult with your physician before beginning any exercise program.

You should be in good physical condition and be able to participate in the exercise.

You should understand that when participating in any exercise or exercise program, there is the possibility of physical injury. If you engage in this exercise or exercise program, you agree that you do so at your own risk, are voluntarily participating in these activities, assume all risk of injury to yourself, and agree to release and discharge Blogilates and oGorgeous Inc. from any and all claims or causes of action, known or unknown, arising out of Blogilates' and oGorgeous Inc.'s negligence.

About the Author

  • Darnuh Dayum says:

    Love you Cassie. You’re a realistic and athletic woman. With a REAL body.

  • Sz E says:

    To be honest, the only reason why most of them have brown eyes is that brown eyes are the most common eye color, so I dont think that really matters. Btw, nice video, I kinda hate how most of these so-called fitness influencers only focus on their assets.

  • 孫昀萱 says:

    Cassey!!! This is Alice from Taiwan 🇹🇼 You are all the best!!! And because of you and your workouts, it completely change my life and my point of view of keeping in shape. So with all my wishes hope you can feel happier day by day and be confident everyday!! Merry Christmas!🎄

  • Nirmala Ravindra says:

    Seeing this i feel ‘HUMANITY WAS A MISTAKE’


    How sad it is to know that there’s no need to actually be into fitness you just have to be hot. People just want to see the sexy bodies and that’s the tea 🍵

  • NinjaCee says:

    I stopped following lots of fitness influencers because there was so much booty workouts and focus on that so much. I got sick of it of the same thing

  • Christina Chuang says:

    Now I’m curious who that person is on the top 10 without a prominent butt.

  • Regiane Peres says:

    Congrats to this research and for your work on bloglates!!! That’s how the white privilege works, it put the white people in better positions no because they really do a better work but because they are what the society has an ideal. I’m grateful that exists people how you that brings more datas of reality and I hope that one day everyone will feel happy and comfortable to be yourself. Tks Cassie

    • Amanda Peterson says:

      It only appears that way because there’s more white people in America. There’s no such thing as white privilege.

    • el gordo says:

      Amanda Peterson are you from america? There is more people of colors in America than white people. It shows on the statistics. And yes white privilege exists. It is sad, subconscious and engraved in most cultures. We do not need to be racist against white people, but it does exist and we need to acknowledge it 🙂 (I was not trying to be mean, but since it’s a comment it « sounds » like it lol)

  • Glitterpop785 says:

    So basically be a curvey Caucasian girl and you’ll have the most followers? Cool.

  • Pencilfriend Paperscribbler says:

    All this data should give you confidence in your professionalism. Your influence should be measured in terms of the quality of the information you provide and the positive example you set for others. Perhaps because I have Aspergers, the ranking systems neurotypical people apply to themselves and others look like straight up lunacy to me. Professionalism is so much better than posing. I want quality information mediated by a personable host. That seems rational to me. A lot of people voted for Trump. Just keep that in mind when you look at your stats and you should feel fine.

  • Claire McCarthy says:

    You mention that you are the only top 100 fitness influencer whose workouts are pilates-focused. Do you feel that accurately reflects what you actually do for your own workouts on a regular basis? If you are also doing other forms of workouts have you considered sharing them with your followers here?

  • JLH says:

    I deleted all of my social media accounts. At one time I used Instagram as a source of inspiration, following fitness influencers and trainers. But honestly, it got so tiring. I started comparing myself and not feeling proud of my hard work. I was seeing the super toned bodies on my phone ALL the time and I started to believe that was the norm in real life.

    Once I deleted it all, I felt free. Most people have untouched roots and stray grays, chapped lips, cottage cheese thighs, muffin tops, boney arms, enjoy donuts for breakfast and they smile and are generally happy. They’re human and imperfect. Social media is so fake. Do yourself the biggest favor and delete it. It isn’t your inspiration – go look in the mirror and make THAT person your inspiration.

  • Jonella Snow says:

    these top fitness influencers show off so much skin… nothing wrong with it, but a big guess from my experience and perspective: its definitely some kind of soft pornography. i bet most of their followers arent female but male. ive read so many relationship threads on how boyfriends follow exactly these instagram accounts and look at their feeds all day just to spot another pic of their favorite influencer in a bikini or bra.

  • Julia Bull says:

    Why I love Cassie is because she posts workouts that are pretty much accesible to anyone.. I wish I could do heavy weights more often to progress faster but my back and knee pain cannot handle that! With all the training they seemingly do I am suprised the top fitness gurus’s workouts dont seem to reflect any previous sports injurys for example

  • Lupa says:

    I only pay attention to fitness people who are actually educated and qualified in their particular areas of sports/sciences. None of them do those sexy ‘poses’, and none have plastic faces or thick make up on.

  • Kim Bentley says:

    Honestly, I don’t follow many fitness people. The ones I do follow are Tova Leigh, Celeste Barber and Tiffany Jenkins. They aren’t fitness, but they are ones I follow closely.

  • Portia Syas says:

    I like how you used sims to demonstrate the body types lol I love sims. If your followers are soooo upset for you being Asian proud they can suck it. I’m proud to be me and every minority never gets to say it because the world makes it seem no there is no race. When in fact we should celebrate our differences and not shut them out and say we are all the same.

  • Alexis Lawrence says:

    I think what you said about the lack of info on nutrition is why you got so much backlash for sharing what you eat. Influencers barely show what they eat (unless it’s sponsored), so women are thinking they should eat less or match what you’re eating. Even though you’ve said 100 times not to copy anyone’s “diet.” And it’s sad that you’re one of the few women of color in fitness with a large following. I’m so grateful for you regardless though. 🧡

  • TwinMama says:

    Honestly, they look like their trying to get attention from men which gives them more likes and followers… Literally using their body to get money and the more suggestive they are the more they’ll get

  • xscribblerofdreamsx says:

    My #1fitness influencer is Blogilates because you are the best. Positive, realistic, and you have the facts. I started following Blogilates almost three years ago because we had similar body styles and I found it incredibly uplifting to know that I could achieve a healthier lifestyle without being befuddled by trying to achieve a look that was so different from my own by the “top fitness infulencers”. I think it’s a difficult topic to broach, but I always love that the Blogilates community is about being the best version of yourself. I still believe it is and these workouts are still a go to for me. This community makes me feel strong, not skinny and I love it. Looking forward to a great 2020 with you all!

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